Since jumping into the world of lyrics creation, I have gotten a quick education on just how difficult it is for human artists, at all levels, to be heard at all. I always knew that labels had to promote and manufacture personalities to create stars, but I guess I was unaware that folks trying to just get heard were simply swallowed up by the insane amount of promotion needed to generate buzz. I find myself being pushed into the pay to play game just to have some ears on the music I make for fun but I refuse to engage in it. I’ll share and upload to streaming platforms but that about it.